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    • 2026 Events
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عربي

  • About us
    • About the Board
    • Chairman Letter
    • Women in Leadership
    • Honorary Members
    • Partners in Success
  • Board Membership
    • Membership Benefits
    • London Business Week
    • Business Events Management
  • Events & Awards
    • 2024 Events
      • End of Year Reception
    • 2025 Events
      • Arab Women Awards 2025
      • Arabreneurs® Awards Ceremony
      • End of Year Reception 2025
    • 2026 Events
      • Arab Women Business Forum
      • Arab Women Awards Ceremony
      • Polo Game Summer Reception
      • Entrepreneurship & innovation
      • Arab-British Business Forum
      • Arabreneurs® Awards Ceremony
      • Arab-British Business Exhibition
  • Life.London Magazine
  • PR Services
  • Media
    • The Board Media Center
    • Arabreneur® Podcast
    • As Featured In
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Strategic PR & Media Services

Powered by the Arab Entrepreneurs Board – London

Empowering Arab Voices in the UK and Beyond

pr

We are proud to introduce the Strategic PR & Media Services Division — the first Arab-led Public Relations and Strategic Communications Department of its kind ever established in London — a bold and historic step that places Arab voices at the forefront of international media, diplomacy, and influence in the United Kingdom.
This dedicated division offers bespoke PR and media services to high-profile individuals, startups, corporations, and government entities from across the Arab world — all seeking to strengthen their visibility, reputation, and engagement in the UK and on the global stage.
From securing coverage in world-renowned publications to building influence within the UK’s most powerful institutions, our mission is to represent the Arab world with distinction, strategy, and impact.

Our Services

1. Executive & Personal PR

For business leaders, public figures, and government officials from the Arab world

We understand that in today’s global environment, a strong personal brand is not a luxury — it’s a strategic necessity. Whether you are a C-suite executive, royal delegate, influential entrepreneur, or public official, your reputation and visibility shape your ability to lead, influence, and inspire across borders. Our Executive & Personal PR service is tailored to elevate your public profile with discretion, authenticity, and measurable results. What we provide:
  • Personal brand development
    We help you define, refine, and communicate a consistent, powerful personal brand that aligns with your values, vision, and target audience.
  • High-Impact Media Features
    We secure premium exposure in top-tier British and international media outlets — including Forbes, BBC, The Telegraph, Financial Times, Arab News, CNBC, and others — positioning you as a respected voice of leadership and authority.
  • Reputation & Crisis Management
    We protect and strengthen your public image with tailored strategies to manage challenges, safeguard your legacy, and respond swiftly and credibly when needed.
  • Thought Leadership & Op-Eds
    We ghostwrite and place insightful opinion pieces under your name to position you as a forward-thinking voice on global business, innovation, policy, or culture.
  • Speaking Engagements & Awards
    We nominate and position you for prestigious speaking opportunities, panels, and international awards, amplifying your influence on respected platforms.
  • Diplomatic & Institutional Relations
    We facilitate introductions and build meaningful relationships with key British institutions — including members of the House of Lords, major think tanks, business councils, and cultural institutions — to support your ambitions in the UK.
  • Our unique advantage
    As the only Arab-led strategic PR department based in London, we bring unmatched cultural insight, deep media connections, and privileged access to elite UK networks — allowing us to authentically champion Arab excellence on the world stage.

2. Startup & SME PR

For Arab-founded startups and SMEs launching or expanding into the UK and international markets

Breaking into a competitive market like the UK requires more than just a great product — it requires visibility, credibility, and strategic positioning. At our Strategic PR & Media Services Division, we help Arab entrepreneurs translate ambition into action and gain the recognition, reach, and relationships they need to thrive in London and beyond.

Whether you’re seeking to attract investors, scale your brand, or build trust with a British audience, our tailored PR services will accelerate your journey from promising startup to established player.

What we provide:

  • Launch Campaigns & Strategic Media Visibility
    We design and execute PR campaigns to announce your UK entry, product launch, funding rounds, or key milestones — with targeted coverage in business, technology, and innovation media (TechCrunch, Wired UK, Forbes, Sifted, and more).
  • Investor-Ready Press Kits & Narratives
    We create polished, persuasive media kits, company stories, and founder bios that support fundraising efforts and attract the attention of VCs, family offices, and angel investors — especially those interested in cross-border Arab innovation.
  • Founder Profiles, Interviews & Startup Award Submissions
    We position your founders as thought leaders through interviews, profiles, and nominations for high-impact awards (London Startup Awards, Arab British Business Awards, etc.), building both personal credibility and business appeal.
  • Influencer & Strategic Partnerships
    We connect you with aligned influencers, thought leaders, and sector champions who can amplify your message and bring your brand into the UK ecosystem authentically and effectively.
  • Government & Public Affairs Support
    For startups working in regulated or high-impact sectors, we provide light-touch public affairs support, including introductions to UK startup hubs, trade missions, and relevant parliamentary or advisory groups.
  • Access to UK Entrepreneurial Networks
    As part of the Arab Entrepreneurs Board, you gain direct access to exclusive events at the House of Lords, private business forums, and curated introductions to high-profile figures in tech, retail, finance, and beyond.

Why this matters:

In a crowded and fast-moving environment, first impressions are everything. Our PR division helps Arab startups not only enter the UK market — but make a statement. With a foot in both worlds, we understand how to communicate your vision with the sophistication British stakeholders expect, and the authenticity your Arab roots deserve.

3. Corporate PR

For established companies from the MENA region with UK or international ambitions

In today’s interconnected business landscape, reputation is currency — and global perception can shape everything from investor confidence to strategic partnerships. For Arab corporates entering or growing in the UK market, our Corporate PR service offers the strategic support, media expertise, and institutional access needed to protect and promote your brand at the highest level.

Whether you’re expanding operations, forming UK-based partnerships, or simply seeking to raise your corporate profile, our London-based Arab-led team will help position your company as a trusted, world-class player.

What we provide:

  • Corporate Communications & Reputation Strategy
    We build tailored communications strategies aligned with your business goals — from leadership messaging and ESG narratives to internal comms and executive visibility plans. Our approach is proactive, strategic, and built for long-term trust.
  • Full-Service UK Media Campaigns
    We secure high-impact placements across UK national, regional, and trade press — from The Times, Financial Times, and The Telegraph to industry-specific platforms in energy, healthcare, fintech, property, and more. We help your story reach the right decision-makers.
  • B2B Media Coverage & Partnership PR
    We highlight your business partnerships, new market entries, sponsorships, and cross-border deals in B2B outlets that matter — reinforcing credibility with corporate peers, regulators, and British institutions.
  • Crisis Communications & Stakeholder Alignment
    In times of reputational risk, our team acts swiftly to develop response strategies, key messaging, and stakeholder communications that preserve confidence, address concerns, and prevent escalation.
  • Strategic Thought Leadership
    We elevate your senior leadership through whitepapers, interviews, keynote placements, and op-eds that reflect your company’s expertise, vision, and values — strengthening your standing as a global leader.
  • Access to UK Business & Institutional Networks
    Through the Arab Entrepreneurs Board, we provide privileged access to the UK’s most influential business circles, including networking events at the House of Lords, industry roundtables, and introductions to chambers, think tanks, and regulators.

Why this matters:

Perception drives opportunity. British institutions and global investors expect companies to communicate with clarity, sophistication, and cultural fluency. As the first Arab-led corporate PR division in London, we offer a rare blend of regional insight and UK credibility — ensuring your company’s message lands with power and purpose.

4. Government & Embassy PR

For ministries, embassies, sovereign bodies, and national organisations from the Arab world

In a world shaped by perception, diplomacy increasingly depends on strategic communication. For governments and embassies seeking to elevate their voice, promote national interests, or strengthen bilateral relations with the UK, our Government & Embassy PR service offers a trusted, London-based platform rooted in both cultural understanding and political sophistication.

We help you tell your country’s story — with dignity, diplomacy, and distinction.

What we provide:

  • Diplomatic Brand Building
    We shape and amplify your nation’s image across British media, institutions, and society — highlighting leadership, reform, investment potential, and global contributions.
  • Economic & Tourism Promotion Campaigns
    From Vision 2030 strategies to heritage and investment attractions, we craft and promote tailored campaigns that highlight your country’s strengths — targeting British investors, policymakers, travel trade, and the media.
  • Cultural Diplomacy & Soft Power
    We help you promote your national identity through art, music, literature, cuisine, and dialogue — curating cultural exhibitions, speaker events, and partnerships with British institutions, museums, and universities.
  • Media Coverage for Delegations & State Visits
    We provide full media support for incoming ministers, ambassadors, or royal visits — including coverage in top-tier UK press, photography, live interviews, official press releases, and strategic amplification.
  • Engagement & Strategic UK Relationships
    We facilitate introductions, roundtables, and advisory engagements with Members of Parliament, House of Lords peers, government departments, and top-level stakeholders to advance diplomatic, trade, or cultural objectives.
  • Programming with Parliament & British Institutions
    As part of the Arab Entrepreneurs Board network, we create bespoke programming within the UK’s most prestigious venues — including the House of Lords — offering visibility among high-level British and Arab leaders, thought leaders, and policymakers.

Why this matters:

In London — one of the most influential diplomatic and media capitals in the world — how a nation communicates can directly affect how it is perceived. We offer the first Arab-led public diplomacy and government PR team based in the UK, uniquely positioned to help you manage your message, strengthen your alliances, and proudly represent your national story on the global stage.

Why Choose the Arab Entrepreneurs Board?

Strategic PR. Trusted Access. Arab Excellence — in the heart of London.

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In a world where perception shapes power, the Arab Entrepreneurs Board offers something truly rare: a strategic PR and communications force that speaks the language of both Arab ambition and British influence.

As the first Arab-led PR division of its kind ever established in London, we don’t just open doors — we walk you through them with purpose, precision, and prestige.

Here’s why our clients choose us:

  • Cultural Intelligence Meets Strategic Precision
    We bring unmatched expertise at the intersection of Arab culture and the UK media and institutional landscape — ensuring every message, campaign, and opportunity is delivered with authenticity, impact, and nuance.
  • Trusted by the World’s Most Influential
    From Arab royalty, diplomats, and ministers to global CEOs, family offices, and luxury brands — we are the trusted advisors behind many of the most respected Arab voices seen across UK and global platforms.
  • Exclusive Access to Britain’s Power Circles
    We operate where few others can — with privileged access to the House of Lords, Parliament, top-tier media editors, trade bodies, investment circles, cultural institutions, and legacy British establishments. When influence matters, we connect you at the highest level.
  • Track Record of Elevating Arab Voices Globally
    We have successfully led media campaigns, high-level events, and strategic communications that have positioned Arab leaders, brands, and governments on the international stage — with lasting visibility, strategic outcomes, and meaningful relationships.
  • Integrated Within an Elite Arab Business Ecosystem
    As part of the Arab Entrepreneurs Board — a powerhouse network representing innovation, leadership, and diplomacy across the Arab world — our PR division is seamlessly embedded into a larger platform that supports business, government, and cultural growth in the UK.
  • An Arab-Led Voice with Real Power in London
    We are more than consultants. We are insiders. Our team is Arab, our mission is Arab, and our base is in London — giving us the cultural fluency and institutional credibility to shape narratives, influence perception, and deliver results where it matters most.
  • A Continuously Expanding Network of Influence
    Our impact grows stronger by the day. Through regular high-level events, strategic partnerships, and curated introductions, we are continuously expanding our reach across key sectors — from finance and policy to luxury, media, and innovation. Every new connection becomes part of a thriving, pan-Arab business and leadership ecosystem that empowers our clients and amplifies their global presence.

Whether you’re a startup entering the UK market, a corporate entity expanding your international footprint, a government or embassy strengthening diplomatic presence, or a high-profile entrepreneur building a global reputation — our Strategic PR & Media Division is your trusted partner in London.

We help you craft your narrative, elevate your visibility, and position your brand or mission for influence across British and international platforms.

Shape perception. Build credibility. Lead with purpose.
Contact us today to discover how we can amplify your voice and unlock new opportunities in the UK and beyond.

Bill Gates
Bill Gates
If I was down to the last dollar of my marketing budget, I'd spend it on PR.
Jeff Bezos
Jeff Bezos
Your brand is what other people say about you when you're not in the room.
Warren Buffett
Warren Buffett
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.
Richard Branson
Richard Branson
Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.
“The Arab Entrepreneurs Board in London…Empowering Arabreneurs from the Ocean to the Gulf for Global Prosperity”

Contact us

The Board's headquarters - London, United Kingdom

23-24 Berkeley Square | London W1J 6HE | United Kingdom
  • [email protected]
  • +44 75 10 50 50 20
  • +44 20 7660 1440

Our Regional Offices in the Middle East

Level 23, Boulevard Plaza Tower 2
Sheikh Mohammed bin Rashid Boulevard
Dubai, United Arab Emirates
  • [email protected]

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© 2025 Arab Entrepreneurs Board®. All rights reserved. Registered in England. VAT Number: 496049454

The Arab Entrepreneurs Board® is an officially registered trademark in the United Kingdom, United Arab Emirates, and several other Arab countries

Membership & Sponsorship Terms and Conditions

AEB provides a platform for its Members to network and build connections. These Terms apply to the Arab Entrepreneurs Board Ltd’s (AEB) membership and sponsor program, and the associated benefits provided as part of the Membership.
By joining, purchasing, or using the Membership, you agree to be bound by these Terms.

1. Interpretation
The definitions and rules of interpretation in this paragraph apply to these Terms.
Business Day: means any day which is not a Saturday, Sunday or public holiday in the UK.
Confidential Information: means all information, communications, materials, data, discussions, and content disclosed by or on behalf of AEB to a Member or by a Member to AEB, whether before or after acceptance of these Terms, whether communicated verbally, in writing, electronically, or otherwise. This includes, but is not limited to, communications via email, messaging platforms, social media, video / audio calls, online platform, documents, proposals, introductions and any other medium.
Honorary Board: means the following individual which can be located here.
Members: means individuals, start-up companies, founders, investors, corporate companies, government entities, sponsors, partners or those who are otherwise actively engaged in business, media, innovation, or related commercial activities who purchase the Membership.
Membership: as defined under paragraph 2.1
Membership Term: as defined under paragraph 3.1.
Membership Tiers: means the five memberships provided by AEB: the Entrepreneur Membership, Businessman & Businesswoman Membership, Startup Membership, Corporate Membership and the VIP Membership.
Terms: means these terms and conditions.
Transaction: means business transactions, agreements, investments, referrals, introductions, substantive discussions or commercial arrangements.

1.2 Paragraph headings shall not affect the interpretation of these Terms.

1.3 A person includes an individual, corporate or unincorporated body whether or not having separate legal personality and that person’s legal and personal representatives, successors or permitted assigns.

1.4 A reference to a company shall include any company, corporation or other body corporate, wherever and however incorporated or established.

1.5 Words in the singular shall include the plural and vice versa.

1.6 A reference to one gender shall include a reference to the other genders.

1.7 A reference to a statute or statutory provision is a reference to it as it is in force for the time being, taking account of any amendment, extension, or re-enactment and includes any subordinate legislation for the time being in force made under it.

1.8 A reference to writing or written excludes faxes but not e-mail.

1.9 References to paragraphs are to paragraphs of the relevant schedule to these Terms.

2. Membership Eligibility

2.1To be eligible for a Membership with AEB, an applicant must:
(a) be at least eighteen (18) years old;

(b) be an entrepreneur, founder, start-up company, investor, sponsor or otherwise actively engaged in business, innovation or related commercial activities, as determined by AEB in its sole discretion; and

(c) not have previous past convictions in the United Kingdom or any other country.

2.2 AEB reserves the right to revoke or suspend a Membership if a Member no longer meets the eligibility criteria at paragraph 2.1 or is found to have provided false or misleading information during the application process.

2.3 Memberships are personal to the approved Member and are strictly non-transferable. A Membership may not be assigned, shared, sublicensed or transferred to any other individual or entity under any circumstances without the prior written consent of AEB.

2.4 All Membership applications are subject to AEB’s review and approval. AEB reserves the right to conduct due diligence on any applicant or Member prior to granting or continuing Membership. Such due diligence may include, without limitation, verification of identity, business credentials, professional background, compliance checks and any other assessments AEB considers necessary or appropriate.

2.5 AEB reserves the right, in its absolute discretion, to approve, reject any Membership application and is under no obligation to provide reasons for rejection.

3. Membership Duration and Renewal

3.1 You can become a Member by emailing or calling AEB indicating your interest in obtaining a Membership. All Memberships are sold for a fixed term of twelve (12) months commencing on the date AEB receives full payment (Membership Term).

3.2 Upon approval of the Membership, AEB will issue an invoice to the applicant. Once payment has been successfully processed, the Membership will be activated immediately and will remain active for the full Membership Term regardless of actual usage or participation by the Member.

3.3 To renew the Membership, AEB will issue a renewal invoice to its Members one (1) month before the Membership is due to expire, unless the Member provides notice of cancellation in accordance with paragraph 14 prior to the applicable renewal date.

3.4 AEB will provide the Member with at least two (2) reminders prior to your renewal date by email or messaging service. Failure to receive a renewal notice does not affect the Member’s obligation to pay the renewal fees or cancel the Membership in accordance with these Terms.

3.5 Memberships may not be suspended, frozen, paused, extended or deferred for any reason, including but not limited to non-use, illness, travel or personal circumstances. No credits, extensions or substitution will be provided for any period during which the Member does not access or utilise the Membership.

4. Membership Tiers and Benefits

4.1 AEB offers multiple Membership Tiers. Each Membership Tier includes a defined set of benefits, pricing and inclusions. Full details of the current Membership Tiers, fees and associated benefits can be found here or as otherwise notified to Members from time to time by AEB.

4.2 Membership benefits vary depending on the Membership Tier selected and may include, without limitation:

(a) invitations to events, programs or networking opportunities which are offered at the discretion of AEB and are subject to availability, capacity limits and any additional terms notified by AEB;

(b) access to exclusive members-only content, resources or communications; and

(c) additional benefits, services or privileges as determined by AEB in its discretion.

4.3 Participation in events is not guaranteed and may be limited by venue capacity, demand, timing, Member eligibility or other factors. AEB reserves the right to prioritise attendance, require pre-registration, or impose limits on the number of events a Member may attend.

4.4 AEB may amend, restructure or discontinue any Membership Tier or benefit at any time. Where a material change affects an existing Member, AEB will use reasonable efforts to provide advance notice. Continued use of the Membership following any such change constitutes acceptance of the updated benefits.

4.5 Members may upgrade their Membership at any time during the Membership Term by paying the applicable fee upgrade. Any upgrades will take effect immediately upon payment and will apply for the remainder of the current Membership term only. Unless otherwise stated, no pro rata refunds or extension will be provided for the upgrades.

5. Membership fees and commission

5.1 Membership fees are due and payable in full upon registration and acceptance of the Membership application. All Membership fees are payable by invoice issued by AEB and must be paid in accordance with paragraph 3.2.

5.2 Membership renewal can be undertaken in accordance with paragraphs 3.3 and 3.4.

5.3 Membership fees are strictly non-refundable, including but not limited to non-use, partial use, early termination, cancellation or changes to Membership benefits, except where expressly required by applicable law. For the avoidance of doubt, no refunds, credit or fee reductions will be provided.

5.4 AEB reserves the right to increase Membership fees on an annual basis. Any fee increase will be communicated to the Member as part of the renewal notification process. Continued Membership following the renewal date constitutes acceptance of the revised fee.

5.5 As a condition of the Membership, the Member agrees that AEB is entitled to a commission equal to fifteen (15) percent of the total value of any Transaction that arises directly or indirectly as a result of the Member’s participation in, introduction through, or involvement with AEB, its Members, events, platforms or networks. In the event of recurring or repeat Transactions between the same parties, AEB is entitled to a commission of fifteen (15) percent of the value of each Transaction for a period of two (2) years from the date of the initial Transaction.

5.6 The commission obligation applies from the date the individual or entity becomes a Member and continues for a period of twenty-four (24) months after the termination of the Membership, provided the Transaction arises from or is connected to interactions during the Membership period.

5.7 Members must notify AEB in writing within 5 Business Days before entering into substantive discussions or negotiations relating to any potential Transaction with another Member, partner, investor or third party introduced through AEB. Notification must not occur after a Transaction has been agreed or completed. Failure to disclose a Transaction or to pay the applicable commission constitutes a material breach of these terms and AEB reserves the right to commence legal proceedings.

6. Administration of your Membership

6.1 Membership are administered exclusively through AEB’s online website and via email: [email protected] or as otherwise directed by AEB.

6.2 AEB will send communications about your Membership to the email address associated with your Membership.

7. Member conduct

7.1 As a Member, you agree to:

(a) behave respectfully towards AEB, its other Members, sponsors while at AEB events or participating in any AEB-related activities. Any behaviour deemed disruptive, harmful, offensive or in violation of AEB’s policies and these terms, may result in suspension or immediate termination of your Membership;

(b) not engage in any act or omission that is defamatory, malicious, misleading, threatening, coercive or otherwise harmful to the reputation, goodwill or standing of AEB, its directors, officers, employees, representatives, sponsors, affiliates or Honorary Board; and

(c) not make, publish, circulate or make any negative, disparaging, defamatory or harmful statements or communications relating to AEB, its directors, officers, employees, representatives, sponsors, affiliates or Honorary Board through social media, emails, messaging services, press, blog, public forums or third parties.

7.2 AEB reserves the right to suspend or cancel your Membership, or conduct further investigations, if it becomes aware of or reasonably suspects that a Member has shared their membership details or if a Member is entering into Transactions without notifying AEB.

7.3 In the event of a dispute arising out of or in connection with AEB, the Member agrees to undertake legal processes as a means of resolution.

8. Termination

8.1 A Member may cancel their Membership at any time by notifying us in writing at [email protected].

8.2 AEB reserves the right to terminate a Member’s Membership immediately if:

(a) any material terms of these Terms are breached;

(b) a circumstance arises under paragraphs 2.2, 7.1 and 7.2.

9. Privacy and data protection

9.1 When a purchasing a Membership, it is necessary for AEB to obtain from the Member identification document (passport, drivers licence or residency permit), proof of address and process certain personal information which AEB will treat as ‘personal data’ for the purposes of data protection laws. AEB will process your personal data in accordance with UK GDPR regulations and AEB’s Privacy Policy.

10. Confidentiality

10.1 Each party shall keep the other party’s Confidential Information confidential and shall not:

(a) use such Confidential Information except for the purpose of exercising or performing its rights under or in connection with these Terms; or

(b) disclose such Confidential Information in whole or in part to any third party, except as expressly permitted by this paragraph 10.

10.2 The provisions of this paragraph shall not apply to Confidential Information that:

(a) is or becomes generally available to the public )other than as a result of its disclosure by the receiving party in breach of this provision);

(b) was available to the receiving party on a non-confidential basis before disclosure by the disclosing party;

(c) was, is or becomes available to the receiving party on a non-confidential basis from a person who, to the receiving party’s knowledge is not bound by a confidentiality agreement with the disclosing party or otherwise prohibited from disclosing the information to the receiving party; or

(d) the parties agree in writing is not confidential or may be disclosed.

10.3 A party may disclose Confidential Information as required by law, by any governmental or other regulatory authority or by a court or other authority of competent jurisdiction provided that, to the extent it is legally permitted to do so, it gives the other party as much notice of such disclosure as possible.

11. Liability

11.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by the AEB’s negligence (or that of its staff, employees or agents) or for fraud or fraudulent misrepresentation or for any other liability that cannot be excluded or limited by law.

11.2 Subject to paragraph 11.1, AEB shall not be liable (howsoever arising for breach of contract, negligence or for any other reason) to Members or to any other third party for: (a) any loss or damage to personal property that may occur while attending AEB events, exhibitions, or activities; and (b) any loss of profit, loss of sales, loss of revenue or any special, incidental, indirect or consequential loss.

11.3 Subject to paragraphs 11.1and 11.2, the total liability of AEB for anything that it has done or not done under or in connection with these Terms (and whether the liability arises because of breach of contract, negligence or for any other reason) is limited to an amount equal to the annual Membership fee paid or payable during the year in which the cause of action arose.

12. Changes to the Terms and Membership

12.1 AEB reserves the right to amend these Terms, your Membership and benefits at any time. Your continued use of the Membership after any such change, constitutes your acceptance of the new Terms. You will be notified of any significant changes to your Membership via email.

13. AEB Intellectual Property Rights

Members and their guests shall not use AEB’s names, logos, trademarks, service marks, copyright materials or other identifying features without AEB’s express prior written consent. No licence is granted or implied by Membership.

14. Non-compete, non-circumvention and restrictions

14.1 The Member acknowledges that AEB has invested substantial time, resources and goodwill in establishing its brand, Honorary Board, sponsors, strategic partners and confidential networks. The Member agrees that the restrictions contained in this paragraph are reasonable, proportionate and necessary to protect AEB’s legitimate business interests, including Confidential Information, goodwill, commercial relationships, reputation and operational integrity.

14.2 During the Membership Term and for a period of three (3) years following termination or expiry of the Membership, the Member shall not, without the prior written consent of AEB, directly or indirectly:

(a) establish, operate, manage, advise, invest in, or materially participate in membership organisation, council, forums, networks, platform, event series, award programme or business community that is substantially similar to or competes with AEB in the United Kingdom or the Middle East;

(b) copy, reproduce, adapt or exploit any Confidential Information belonging to AEB for the purpose of competing with AEB.

14.3 During the Membership Term and for one (1) year after termination or expiry of the Membership, the Member shall not, without obtaining the prior written consent of AEB, directly or indirectly:

(a) contact, approach, solicit, communicate with, or engage any member of AEB’s Honorary Board (including the Honorary President and Honorary Members) or any AEB sponsors or strategic partners for any business, commercial, political or collaborative purpose; or

(b) approach or engage such person during AEB events, meetings, conferences, dinners or functions, whether formal or informal, for the purpose of proposing or negotiating any deal, partnership, investment, sponsorship, or opportunity.

For the avoidance of doubt, attendance at AEB events does not constitute consent to approach or engage Honorary Board members or sponsors for private or commercial dealings.

14.4 The Member shall not use any introduction, access, relationship or opportunity obtained through AEB to bypass, undermine or circumvent AEB in any commercial, strategic or contractual dealings, including but not limited to sponsorships, investments, partnerships or advisory arrangements.

14.5 All introductions, access, relationships, guest lists, strategic contacts, sponsorship relationships, business leads, partnerships and affiliations facilitated by AEB are confidential and belong to AEB. The Member shall not misuse, disclose or exploit such information or relationships for personal gain or for the benefit of any third party without AEB’s prior written consent.

14.6 The Member shall engage in any conduct that constitute harassment, intimidation, undue pressure, persistent solicitation or badgering of any member of AEB’s Honorary Board, sponsors or representatives. Where such conduct is continuous, repeated or causes distress, reputational harm or disruption to AEB or its representatives, AEB reserves the right to:

(a) immediately terminate the Member’s Membership;

(b) seek injunctive relief (including non-contact orders) to restrain further conduct

(c) pursue claims for damages arising from reputational harm, loss of goodwill or business disruption;

(d) recovery of reasonable legal costs and enforcement expenses; and
(e) notify relevant third parties where appropriate to protect AEB’s interest.

15. General

15.1 These are Terms constitutes the entire agreement between AEB and the Member and supersedes and extinguishes all previous agreements, promises, assurances, understandings between them, whether written or oral. Each party agrees that it shall have no claim for innocent or negligent misrepresentation based on any statement in these Terms.

15.2 The rights and remedies provided under these Terms are in addition to, and not exclusive of, any rights or remedies provided by law.

15.3 These Terms do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term contained within these Terms.

15.4 These Terms and any dispute or claim (including non-contractual disputes or claim) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the laws of England and Wales.

15.5 AEB and the Member agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with these Terms.

16. Contact Information
For any questions or concerns about the Membership or these Terms, please contact us at:
Telephone: 02076601440.
Email: [email protected].
Post: 23 – 24 Berkeley Square, London, W1J 6HE, United Kingdom.
AEB will aim to respond to any communication received within five (5) Business Days. This may be an acknowledgement of receipt whilst further investigations are carried out.
Office hours are 5 days a week 9am to 5pm (excluding public holidays).

Updated 10 January 2026

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