Women in Leadership
![Women in Leadership 1 arts2](https://entrepreneurs.london/wp-content/uploads/2023/01/arts2.png)
We are dedicated to empowering Arab women entrepreneurs by supporting them in expanding their brands, careers, and businesses. Our mission is to boost their returns through personalised services while providing a safe and nurturing environment for them to thrive in London, Europe, and beyond. We are here to listen to every requirement and act with passion to give our ladies the optimal path to succeed in their endeavours. Together, we are breaking barriers and building a future where their talents and ambitions are fully realised.
Asma Ounnas, PhD
Meet our Chief Strategy Officer
Dr Asma Ounnas is a computer scientist by education and a business consultant and entrepreneur by practice. She is the founder and Chief Executive Officer (CEO) of Life.London, The Merchant of Arabia, and the Creatives Without Borders Group. Asma is also a co-founder of the Arab Entrepreneurs Board, currently acting as the Chief Strategy Officer to the board.
Asma received her education mostly through merit and excellency scholarships. She attended top universities in the United Kingdom and the United States of America such as Kings College London, University of Warwick, MIT, and Harvard Business School. Asma obtained her PhD from the University of Southampton, and has since led a successful career in top tier Investment banks and financial institutions including JPMorgan, Citi Group, Credit Suisse, BlueCrest Capital Management, and the London Stock Exchange.
![Women in Leadership 2 IMG 163822](https://entrepreneurs.london/wp-content/uploads/2024/06/IMG_163822.webp)
British Expertise
Leading at vice president and director levels in these top tier institutions, Asma is also a certified business analyst and investment manager, consulting for transformations programs, and inspiring creative change and problem-solving cross technology and business departments to optimise delivery and returns. Dr Ounnas boasts extensive expertise in the financial industry and Capital Markets, encompassing a wide range of asset classes such as equities, rates, foreign exchange, and credit. Her specialisation lies in risk management calculations, e-trading solutions, and automated index technology. Additionally, she has extensive experience in delivering regulatory projects related to investment banking trading activity and operational models.
Asma is passionate about innovative technology, data analysis, and artificial intelligence solutions, as well as economic transformations through entrepreneurship. She is an advocate for women and youth empowerment, and supports Hi-Po entrepreneurs through mentorship and motivational speaking in English and Arabic. With over 20 years of experience in the UK, Asma is also a firm believer in the attribution of continuous education, mentorship and knowledge sharing towards personal success.
Asma is a published author and runs a digital publication platform titled ‘Life.London’ that promotes the London community and aims at helping professionals of diverse backgrounds in navigating their lives in London through personal capital optimisation, while fostering a culture of positivity and optimism. During her academic career, she published 7 peer-reviewed papers in top Technology conferences and Journals such as The Association for Computing Machinery (ACM) and The Institute of Electrical and Electronics Engineers (IEEE). She was also awarded Best Paper Award, and her PhD thesis is accessible from the British Library archives. Asma is also an affiliate of the Royal Society of Literature, The Royal Academy of Arts (RA), and the royal chartered Society of Antiquaries of London.
Dr Asma Ounnas is unique individual with a successful journey of conquering male dominated industries. With her wealth of knowledge, she talks about a varied range of topics in her area of expertise and passion including business strategy, innovation, financial technology (FinTech), education technology, artificial intelligence (AI), entrepreneurship and startups, leadership, career progression, self-development, women empowerment.
For guest speaking at panels, podcasts, workshops, and conferences, or for any inquiries about Business Women membership or related matters, please contact Dr. Asma at: [email protected]