Leading at vice president and director levels in these top tier institutions, Asma is also a certified business analyst and investment manager, consulting for transformations programs, and inspiring creative change and problem-solving cross technology and business departments to optimise delivery and returns. Dr Ounnas boasts extensive expertise in the financial industry and Capital Markets, encompassing a wide range of asset classes such as equities, rates, foreign exchange, and credit. Her specialisation lies in risk management calculations, e-trading solutions, and automated index technology. Additionally, she has extensive experience in delivering regulatory projects related to investment banking trading activity and operational models.

Asma is passionate about innovative technology, data analysis, and artificial intelligence solutions, as well as economic transformations through entrepreneurship. She is an advocate for women and youth empowerment, and supports Hi-Po entrepreneurs through mentorship and motivational speaking in English and Arabic. With over 20 years of experience in the UK, Asma is also a firm believer in the attribution of continuous education, mentorship and knowledge sharing towards personal success.  

Asma is a published author and runs a digital publication platform titled ‘Life.London’ that promotes the London community and aims at helping professionals of diverse backgrounds in navigating their lives in London through personal capital optimisation, while fostering a culture of positivity and optimism. During her academic career, she published 7 peer-reviewed papers in top Technology conferences and Journals such as The Association for Computing Machinery (ACM) and The Institute of Electrical and Electronics Engineers (IEEE). She was also awarded Best Paper Award, and her PhD thesis is accessible from the British Library archives. Asma is also an affiliate of the Royal Society of Literature, The Royal Academy of Arts (RA), and the royal chartered Society of Antiquaries of London.